“A L O V E L E T T E R T O W O M E N”
Mastering the balancing act of Femininity and Power colliding.
The main objective at Aimee Joyce London being to create a safe haven for that very particular woman… accommodating her every occasion. Versatility and longevity of the garment being her main priority.Timeless in style and quality, a nod to the past, with an eye firmly on the future.
“Fashion shouldn’t be reduced to a season, it should be a cohesive extension of ourselves.”
Aimee’s style is finding the perfect balance between old and new. The 50’s silhouette being her go to era when combining femininity and strength. Contrasting fabrics and styles is a main feature of Aimee’s designs.