Lots of wonderful things happen to us all the time; being able to see is easy, but being able to capture that very moment is probably the hardest part. A good photo comprise of many things, not only you must hit the shutter at the right time and moment, the perspective, composition and colour coordination plays a big role too.
Being a good photographer is not easy, let alone getting to that professional level. I want you to introduce you some of the greatest photographers around the globe and their awesome portfolios. I hope you’ll be able to get some sort of inspiration from their work.
Peruvian photographer Mario Testino has shot some of the world’s most iconic faces, from Kate Moss, Naomi Campbell, and Gisele Bundchen right down to Madonna, Lady Gaga, and Kylie Minogue. And after being chosen by Princess Diana to photograph her for Vanity Fair, just months before her untimely death, Mario has received countless commissions from other members of the Royal Family.
In addition to his work appearing in top publications worldwide, Mario has crafted the imagery of leading fashion houses such as Burberry, Dolce & Gabbana, Gucci, and Versace and has had many successful exhibitions in galleries and museums. He’s so influential in the industry that he was awarded an honorary OBE (Order of the British Empire) for his services to “photography and charity.”
He’s one of the only famous fashion photographers without a book dedicated to his work. He’s an intensely private man, giving only a handful of interviews throughout his lifetime. Supermodels owe their careers to him; Vogue Italia can thank him for the past 25 years of covers – most importantly, the controversial ones. He’s shot every Prada campaign since 2004 and was the mastermind behind that YSL Opium ad and let’s not forget the recent latex-filled Pirelli calendar.
Steven Meisel has been changing the face of fashion since the 80s. His pictures do more than just show off expensive clothes. They tell a story, often focusing on political and social topics that most other photographers tend to shy away from. Racism, terrorism and domestic violence have all played a part in his work, causing a flurry of media storms worldwide. Meisel’s photography makes you think. And we mean really think.
Patrick Demarchelier is one of the world’s most coveted fashion photographers. He has created iconic portraits and photographed covers and campaigns for many influential publications and fashion houses. In 2003, he said: “I have no formal qualifications, just the school of life. I learned most by just taking pictures; a lot of pictures. I’ve made plenty of mistakes, but it’s often from your mistakes that you learn most. Being a photographer is like being an athlete. You must practice every day.”
4.Nicholas David Gordon “Nick” Knight
Nick Knight is among the world’s most influential and visionary photographers and founder and director of award-winning fashion website SHOWstudio.com. As a fashion photographer, he has consistently challenged conventional notions of beauty and is fêted for his groundbreaking creative collaborations with leading designers including Yohji Yamamoto, John Galliano, Alexander McQueen. Advertising campaigns for the most prestigious clients such as Christian Dior, Lancôme, Swarovski, Tom Ford, Calvin Klein or Yves Saint Laurent as well as award-winning editorial for W, British Vogue, Paris Vogue, Dazed & Confused, Another, Another Man and i-D magazines have consistently kept Knight at the vanguard of progressive image-making for the past three decades. He has directed award-winning music videos for Bjork, Lady Gaga and Kanye West.
Helmut Newton was a German-Australian photographer. He was a “prolific, widely imitated fashion photographer whose provocative, erotically charged black-and-white photos were a mainstay of Vogue and other publications.”
6.Ellen von Unwerth
Known for her vibrant and vivacious style, German photographer Ellen von Unwerth is one of the most influential fashion photographers alive today. Her unmistakable aesthetic blends beautiful women, eroticism and a sense of playfulness with consummate skill.
Before taking up photography, von Unwerth spent many years working as a top model and the knowledge she gained has played an integral role in shaping her working practice. Her ability to get more from her subjects helps her to create alternate realities where things are just that little bit more free and fun.
Her hedonistic teenage years spent between circus tents and hippie communes remain a big aesthetic influence and she draws upon these experiences to weave narrative into her photography. Her ability to perfectly balance escapism with a sense of timeless glamour has led her to work for some of the world’s most renowned publications and luxurious brands.
Continuing our series focusing on the most influential fashion photographers of all time, we take a look back at the life and career of Ellen von Unwerth.
7.Karl Otto Lagerfeld
Karl Otto Lagerfeld is a German creative director, artist, and photographer based in Paris. He is the head creative director of the fashion house Chanel as well as the Italian house Fendi and his own eponymous fashion label.
Craig McDean is a photographer and filmmaker who is renowned for his striking fashion imagery and portraiture. Having discovered photography by taking pictures of his rocker friends in the North of England, McDean moved to London, where he assisted before striking out on his own with assignments for i-D and The Face. In 1999, McDean made his highly anticipated publishing debut with I Love Fast Cars, his homage to the world of drag racing and the community who love it. In 2004, his second book, Lifescapes, was published by Steidl/Dangin. McDean currently lives in New York, and has photographed campaigns for Dior, Gucci, Yves Saint Laurent, Armani, Estee Lauder, and Calvin Klein. He regularly contributes to a range of international fashion publications including W, American, French, British and Italian Vogue, and Another Magazine. He is a 2008 recipient of the ICP Infinity Award.
Steven Klein’s hyperreal, pin-sharp and sexually charged photography has captivated the fashion industry for 28 years since his first professional job, shooting a Christian Dior campaign in 1985.
Sølve Sundsbø is a Norwegian photographer who lives in London. His career began when four months into a course at the London College of Printing he became Nick Knight’s assistant. Now Sundsbø is a regular contributor to magazines including Pop, i-D, Dazed and Confused, Numéro, Visionaire and Vogue Nippon. He has also worked with various high-profile clients including Yves Saint Laurent, Hermes, Nike, Lancôme and Mac cosmetics, as well as shooting album covers for Royksopp and Coldplay. Sundsbø was voted best newcomer at the ‘International Festival of Fashion’ in Hyeres in spring 1999 and was chosen as Fashion Photographer by Creative Review for their ‘Creative Futures’ exhibition in Autumn 1999. He also contributed to the Biennale Florence with Alexander McQueen and held a personal exhibition at the International Festival of Fashion in Hyeres in 2003.